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How to Label Radio Commercials

Updated: Jun 30, 2019

File names matter. I preach it all the time. A good file name can tell you a lot about a text or audio document. Developing good file naming habits now can help you find what you're looking for later.


Start with the client name. Then summarize the file's contents. I use this file naming format:


ClientName_Event-Version-Length


A few things to note:

  1. Instead of spaces, use Sentence Case to delineate words. It's easy on the eyes and keeps filenames compact. I also routinely toss apostrophes and other punctuation to eliminate confusion (i.e. is there an apostrophe in the name?). Be consistent.

  2. The underscore (_) separates Client Name and the file descriptor. Reserve hyphens for the spot title. You're gonna need 'em.

  3. When summarizing an ad, first look for dated material. If it's an event, lead with the event date. Then, include other summary descriptors. Here's an example: TexasMotorcross_July4-FreedomRace-Presale-30. Right away, without opening the text document or listening to the audio file, you have a pretty good idea of what the ad is about, it's length - AND whether it should be airing.

Whether you're labeling an audio file or a text document, always begin with the CLIENT NAME. Then, follow with unique descriptors. Be consistent. A little effort on the front end can save you a lot of time and headache on the back end.


#filenames #spottitles

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